Websites for Home Workers07 August 2012
When you work for yourself you need your own website, no matter what type of work you do. Whether you work in sales (where a website can help you off-load your product) or if you offer services (where a website will help you keep in touch with your customers), or if you do any other type of job whatsoever, a website provides invaluable advertising space in a very competitive market.
Want your own website?
Websites can also generate their own revenue stream through affiliate marketing, allowing you to make money just by having a popular site that people like to look at. Technophobes and the non-technologically minded might find the idea of starting up a website a little daunting, or you might be content with merely operating off of social networking sites that are much easier to manage, but websites are becoming more important all the time. In today's market, clients and customers can quickly be put off by the absence of a website, as websites deliver a sense of security (whether well founded or not) to modern consumers. They deliver information about products and services, provide a point of contact should things go wrong and allow you the chance to really sell you business.
Is it difficult?
These days it is easier than ever to set up your own website. If you are merely using it as a calling card and advertising space, you might want to use a "ready-made" template service which is not much more complicated than setting up a Facebook page. If you need to run payments through your site, operate e-commerce or send large numbers of emails out to your customer base, then you may need to seek professional help. There are often options open to every budget these days, so doing your research will help you find a solution to your needs.
Is it important?
Having an online presence is important, as more and more people across the country are switching to online resources in order to source goods/services or research the options open to them. But simply having a website on its own is not enough, as you need to make sure people can see it. One of the best ways to do this is to use search engines to your advantage. Search Engine Optimisation is one of the best ways to do this and involves making your website more visible by highlighting keywords that relate to what you offer. One part of this is to make sure that you are updating the content on your site, as Google likes to see fresh material appearing regularly. Another is making sure that your content is developed for consumption by humans, not just the search engine bots.
Is it competitive?
It is quite likely that you are not going to be able to compete with the biggest names in the market when you are just starting out (unless you can conjure up millions of pounds to spend on your SEO budget), so you need to look for keywords and search terms that are relevant to your business in niches that the big-boys might not bother with or simply overlook. A good way to do this is to define your website by the area in which you operate ("think global, act local" springs to mind), so look for the most relevant keywords to your business and how many searches are associated with (for instance) your local towns or counties.
No matter what your home business is, you need to have a website and you also need working from home insurance. Home based business insurance is unlikely to be covered by your existing home insurance and you need to find out if this is the case. Your insurer also needs to be told if you are working from home, as your work might increase the risk you face, making it a material fact. Your business equipment may not be protected if you don't disclose your change of circumstance to the insurer, but (unfortunately) the higher risk involved may mean your insurer is unwilling or unable to offer you the home business insurance you require. With HomeProtect this is not the case, as we can offer you a competitive quote for work from home insurance online, regardless of what type of business you have.
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What are the basics of homeworking? How do I keep
organised whilst working from home? How is my home insurance
affected by my home business?
All these questions and more are answered in our home working article directory, a taster of which can be found in the links to the right.
More info about working from home
We have some great links for you
The Web is a vast pool of information a lot of which is
fantastically useful and a lot of which is absolutely terrible.
We've identified a number of authoritative websites which contain
really useful information about insurance and home working.
For a sample of these, browse through the list of links to the right.